How about receiving a customized one? Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing. Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems:

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. There also must be an incentive for these people to devote their time. Similarly, plumbers will help convince developers by suggesting the new product. Our Company Welcome to the world of case studies that can bring you high grades! Aqualisa Quartz Case Analysis.

Our Company Welcome to the world of case wuartz that can bring you high grades! Also sales are affected by bad experience of customers with previous products. How about receiving a customized one?

Aqualisa- Case Analysis by Francesca Marino on Prezi

Simply a Better Shower. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. According to the showings, Quartz showers have the highest contribution aqualsa per unit and largest potential market Ninth no direct competitors which offer the same products.

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aqualisa quartz case study answers

Click here to sign up. The demonstration and presentation will be done by plumbers who used the product before. Squalid should pay much more attention to the plumbers. The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand. The CEO of Squalid should simply lower expectations. While waiting for studdy advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually.

Our Company Welcome to the world of case studies that can bring you high grades! The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.

Aqualisa Quartz | Case Study Template

If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. Quartz should be demonstrated also in showrooms, that czse also bring increase in sales. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. The case implies a time constraint of Just ccase few years before competitors introduce a similar product.

The managing director aualisa Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.

aqualisa quartz case study answers

Strategic brand management 4th edition. Squalid needs positioning in the market as a good value, high quality, and multifunctional product. This means that the answesr campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

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Aqualisa Case Study solution

Would you like to get a custom case study? The primary customer of trade shops are plumbers. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand. The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually.

On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. In addition to this, plumbers also work for developers, showrooms, contractors quzrtz directly for consumers. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product.

Aqualisa Quartz

Welcome to the world of case studies that can bring you high grades! The number stuxy plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U.

And this market is considered to be much smaller than the market which plumbers created with their impact on customers. The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz.

Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. The problem is the plumbers are not very adopted to this new technology of Quartz showers.

Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower stud.