The Nielsen Norman Group has established The 10 Usability Heuristics for User Interface Design , which is not only renowned for its credibility through the authors, Jacob Nielsen and Don Norman, but also the continuous evaluation of this set of heuristics. How could we cross-sell to our base and monetise that data? Does the user have control over their personal information? Through careful use of content marketing strategies, Yuppiechef has brilliantly built a business that has a human voice and face, generating enough trust to be able to encourage South Africans to embrace online shopping – something many other brands fail at. Published 3 years ago on May 4, The breadcrumb trail ensures that the user is always aware of where they are within their journey on the website and the progress tracker within the checkout journey clearly shows the user what is needed to complete the transactions and where they are within the flow. Published 3 years ago on Mar 29,
When the user adds their address in the Google input field, the City field is prepopulate. The main headings at the top of the main pages are very inconsistent and look quite random. Being caught unprepared is unacceptable. The use of icons and focus states should be consistent. We had to take a short-term hit, but we knew that we would benefit from it in the long term. Schultz recounted the trouble he had finding investors during a recent visit to South Africa for the local launch of Starbucks.
Yuppiechef: Paul Galatsis, Andrew Smith and Shane Dryden | Entrepreneur
Help and documentation Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. The content is simple and easily understandable across all sections of the website. Schultz himself, for instance, sat down with each and every new Starbucks employee in South Africa during his recent visit.
Merchant Capital What they do: Is yu;piechef user able to exit all states such as pop-ups and multimedia? Is the user presented with ambient information for quick actions? One in three adults in SA uses the Internet. When the start-up received its first sale from a total stranger, a woman named Denise, Dryden was so overwhelmed with gratitude that he wrote the customer a short thank you note.
Heuristic analysis of yuppiechef.com — a UX case study
Is there a consistent design standard for form controls? You pick it up and caase it. However it would be nice if the search component could show recently searched phrases as well.
The e-commerce site even offers a ‘linked fan badge’ for bloggers and website owners to place on their own sites to show their appreciation for all things Yuppiechef, further spreading the brand and enhancing brand awareness.
Pots and pans fall in Cookwarebut are pots and pans not also classified as Kitchenware or Bakeware?
PR case study on Yuppie Chef
My yup;iechef career has spanned a variety of senior roles that have casee me to start my own content agency with my personal vision – one of high quality service, products and innovation. Although this is not displayed on the mobile site. Published 3 years ago on Mar 29, The user can either search or browse topics by popularity or by category.
Not only does this drive potential customers to the site, it’s fun and seems to be a smart conversion driven content strategy.
Being caught unprepared is unacceptable. Is the user presented with human-readable error messages that offer useful information on how to rectify the problem?
By the late s there were 11 Starbucks stores that employed about people. Is there a consistent design standard for headings? The idea was to find pre-revenue start-ups that would be the next game-changers.
Last but by no means least, Yuppiechef publishes a newsletter that promotes new products and monthly specials, as well as snippets of what’s in the latest issue of Spatula, always pushing back to the website. The Help centre is easily accessible from the top navigation and is easy to use.
PR case study on Yuppie Chef | Atmosblog
Gabon media regulator suspends two newspapers over defamation claims. From the level of compliance for the usability rules, a score is allocated for each of the 10 heuristics. Yuppieche second example is from the Add credit card section. Support undo and redo. Hello, I found this information for you: The compliance to acse of the usability rules are measured against 4 severity criteria as illustrated in the table below. Entrepreneur Today 6 days ago.
Rewarding the right things Schultz famously stepped away from the role of Starbucks CEO for around five years, and during that time the culture of the company quickly deteriorated. Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
We feel that we live in a time where the rules of engagement have changed. Some input fields contain icons while others have no visual representation.