The global corporation seeks to reduce costs, minimize redundancies in personnel and work, maximize speed of implementation, and to speak with one voice. By continuing to use this website, you agree to their use. Buyers are price sensitive 2. Product line consistency is how closely related the product lines are. AIDA is a historical model, rather than representing current thinking in the methods of advertising effectiveness. Market segmentation, however, always precedes targeting, which helps a company be more selective about who they are marketing their products to.

Pran frooto ml does not follow exclusive distribution there not severe limitation on the number of intermediaries used. Products and services are two closely aligned concepts, and, in fact, most products have an element of service in them. And Pran being the manufacturer of frooto ml do not have strict control over their reseller; hence they do not follow exclusive distribution. From then on, they have expanded their export business worldwide and now, they are exporting their products in more than 94 countries in the world. Hence develop the idea of establishing PRAN. Also day by day, the production cost is increasing.

Product line width is the number of different product lines carried by the company. When it comes to seasonal discount Pran frooto does papeg price reduction to those who purchase goods even out prqn season. The selling concept is the idea that consumerswill not buy enough products unless it undertakes a large scale selling promotion effort. This term paper also proves that PRAN Frooto is doing great business in our country as well as internationally.

(DOC) BUS Term paper on PRAN-RFL Group | Nasir Uddin –

PRAN doesn’t provide discounts but provides promotional allowances in some cases. If the buyer is satisfied with all sort of production facilities and the products of his preference then the organization start negotiating with the buyer regarding the price and the total value chain.


To find out more, including how to control cookies, see here: The areas where SEL currently has projects are: At SEL we do so by adopting Total Quality Management TQM a systematic approach based on companywide activities through which a company is able to devote itself so satisfy its clients by providing top quality products and services.

They need to develop product and service features, design, a quality level, a brand name and packaging. Features SEL is always famous for providing parn features in their products.

Executive summary 6 7. After the completing the phase 3, a decision not to enter a specific market may be made if it is determined that company marketing objectives and goals cannot be met. Although they prepare both large and small apartments according to customers need and affordability, they keep the quality same for all. Two questions can be related to this portion: Their slogan, mission and vision always talks about the same thing, the quality.

Sometimes a company may not want or be able to compete in a market space by itself. The goal is to sell the same thing the same way everywhere.

term paper on pran rfl

There are use various kinds of market entry strategies include export, licensing, strategic alliances and direct investments. As a market leader they have some market strategy.

If the goal of a global company is to send the same message worldwide, then delivering that message in a relevant, engaging, and cost-effective way is the challenge.

This means the purchase encompasses low involvement andvery few differences between the brands. Poverty alleviation through profitable enterprises is now a reachable goal for many farmers. They provide clients with all necessary information regarding financial assistance and give them all the help they need in applying for loans from any financial institutions they might want to patronize.


People also belong to secondary groups, such as religious, professional, and trade-union groups, which tend to be more formal and require less continuous interaction.

Term Paper Pran RFL(1)

At this stage, the budget is often only tentative and may not be finalized until specific promotional mix strategies are developed. The organization is trying to enter the North American market.

term paper on pran rfl

The key is testing advertising ideas using a marketing research system proven to provide results that can be compared across countries. But in addition we found that pean Pran frooto is purchased from ruposhi dokan online they get tk 50 off on purchase of cases. The ml bottle is fulfilling the need of customers by providing a refreshing drink for daily life and also for supplementing the absence of real mango which is often unavailable. Confectionary Product Line Filling Juices -We can consider Frooto ml as line filling when ml and ml at both the end.

Term Paper Pran RFL(1) –

So it is a complete product. Size px x x x x Discount can be available in various forms- cash discount, quantity discount, functional discount, seasonal discount. The firms that use their corporate brand name in a diverse category as mentioned below.